Brand Voice Engineering
Consistent voice across all channels
Develop and implement a consistent brand voice that resonates with your audience and scales with AI.
Prof. Victoria Sterling
Distinguished Professor of AI Brand Strategy
PhD (MIT), MBA (Harvard Business School), Ex-Google VP of Global Brand
or 500 credits
Plan: starter
What You'll Learn
Develop brand voice guidelines
Implement AI voice systems
Course Curriculum
5 chapters · 195+ minUnderstanding Brand Voice
45mElements of authentic brand voice
Voice Guidelines Development
55mCreating comprehensive voice docs
AI Voice Implementation
50mUsing LLMs for voice consistency
Channel-Specific Adaptation
45mAdapting voice for each platform
Brand Voice
Content StrategyLLM
Course Project
Brand Voice Playbook
Create a comprehensive voice guide.
Prerequisites
- Basic understanding of the topic
Topics Covered
Your Instructor
Prof. Victoria Sterling
Distinguished
Former Google VP who led brand transformation for Fortune 100 companies across 30 countries. Pioneer of the RAAS methodology — where every AI interaction delivers measurable business results, not just recommendations.
14
Courses
23K
Students
4.9
Rating