Brand Portfolio Management
Manage multi-brand portfolios
Master the strategies and frameworks for managing complex brand portfolios with AI assistance.
Prof. Victoria Sterling
Distinguished Professor of AI Brand Strategy
PhD (MIT), MBA (Harvard Business School), Ex-Google VP of Global Brand
or 2,000 credits
Plan: starter
What You'll Learn
Design portfolio architectures
Optimize with AI
Course Curriculum
5 chapters · 215+ minPortfolio Strategy Fundamentals
50mPrinciples of brand architecture
Brand Role Assignment
55mDefining roles in the portfolio
AI Portfolio Optimization
60mML for portfolio performance
M&A Brand Integration
50mMerging brands with AI support
Portfolio Management
Brand ArchitectureStrategy
Course Project
Portfolio Strategy Report
Develop a portfolio strategy for a multi-brand company.
Prerequisites
- Brand strategy experience
Topics Covered
Your Instructor
Prof. Victoria Sterling
Distinguished
Former Google VP who led brand transformation for Fortune 100 companies across 30 countries. Pioneer of the RAAS methodology — where every AI interaction delivers measurable business results, not just recommendations.
14
Courses
23K
Students
4.9
Rating