Brand Purpose & Values
Meaningful brand differentiation
Define and communicate authentic brand purpose and values that resonate with modern consumers.
Prof. Victoria Sterling
Distinguished Professor of AI Brand Strategy
PhD (MIT), MBA (Harvard Business School), Ex-Google VP of Global Brand
or 500 credits
Plan: starter
What You'll Learn
Define brand purpose
Communicate values authentically
Course Curriculum
5 chapters · 190+ minThe Rise of Purpose-Driven Brands
45mWhy purpose matters now
Defining Authentic Purpose
55mFinding your true north
Values-Led Communication
50mLiving your values consistently
Purpose Washing Avoidance
40mAuthenticity vs. performativity
Purpose
ValuesAuthenticity
Course Project
Brand Purpose Framework
Create a purpose and values document.
Prerequisites
- Basic understanding of the topic
Topics Covered
Your Instructor
Prof. Victoria Sterling
Distinguished
Former Google VP who led brand transformation for Fortune 100 companies across 30 countries. Pioneer of the RAAS methodology — where every AI interaction delivers measurable business results, not just recommendations.
14
Courses
23K
Students
4.9
Rating