Brand Analytics Fundamentals
Data-driven brand decisions
Learn to measure, analyze, and optimize brand performance using data. Master the RICE+ methodology for brand analytics and build actionable brand dashboards. This course covers essential brand metrics, measurement frameworks, and visualization techniques.
Prof. Robert Thornton
Distinguished Professor of Data Analytics & Intelligence
PhD (Stanford Statistics), MS (MIT CSAIL), Ex-Amazon/Netflix Head of Data Science
or 998,000 credits
Plan: starter
What You'll Learn
Understand brand analytics fundamentals
Master the RICE+ framework
Build brand dashboards
Make data-driven brand decisions
Course Curriculum
5 chapters · 255+ minIntroduction to Brand Analytics
45mWhy brand data matters and how it drives business decisions
Key Brand Metrics
55mMeasuring brand health with essential performance indicators
RICE+ Framework
60mThe proprietary RICE+ methodology for comprehensive brand measurement
Dashboard Building
50mCreating actionable brand dashboards that inform strategy
Data-Driven Decision Making
45mUsing analytics to guide brand strategy and tactics
Course Project
Brand Analytics Dashboard
Create a comprehensive brand analytics dashboard
Topics Covered
Your Instructor
Prof. Robert Thornton
Distinguished
Former Netflix Head of Data Science who built recommendation systems serving 200M+ users. Creator of the RICE+ analytics framework — the definitive methodology for quantifying brand health through AI-driven metrics.
13
Courses
20K
Students
4.9
Rating
Academy at a Glance
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