RICE™ 2.0 · PILLAR I

Impact

Conversion and value

Impact is the rate at which arriving attention converts into a paid, measurable outcome - a diagnostic run, a package purchase, a signed engagement - and the value density of each conversion.

Reach without Impact is a cost centre. Impact is scored on observed behaviour, not on projected funnels, so it depends on real session and checkout data rather than on modelled assumptions.

Get the Impact assessment →See all four pillars

Scoring model

Four weighted dimensions. Weights inside a pillar always total 100.

Intent-to-action rate

35%

What share of qualified arrivals reach a decision step?

Evidence: Session-level funnel from landing to a priced decision step, excluding branded and internal traffic.

Offer fit

25%

Does the page state the offer, the cycle and the price without ambiguity?

Evidence: Offer clarity audit: cycle vocabulary legality, price presence, refund wording, unit consistency.

Friction load

25%

How many blocking steps sit between interest and payment?

Evidence: Step count, form fields, authentication requirements, mobile layout defects that hide the action.

Value density

15%

What is the revenue per converted session against the cost of acquiring it?

Evidence: Revenue per session and per acquisition, computed from settled orders only.

Score bands

80-100CompoundingConversion exceeds category norms. Scale spend rather than redesign.

60-79EfficientHealthy but leaking at one step. Fix the single worst step first.

40-59LeakingInterest exists, decision does not. Offer and friction work required.

0-39BlockedThe decision step is unreachable or untrustworthy. Stop acquisition spend.

What you receive

—Impact scorecard with the measured funnel, not a modelled one
—Offer clarity report: cycle legality, price visibility, claim substantiation
—Friction inventory ranked by estimated revenue recovered
—Value-density table by channel, computed from settled orders

COVERING PACKAGE

RAAS Growth retainer

$590 / $1,290 / $2,490monthly

Monthly tiers covering continuous Impact instrumentation and fix cycles.

Billing cycles are limited to per-use, hourly, daily, weekly and monthly. No annual or quarterly terms exist on this platform.

Open the package →

Feeds into Impact

Reach pillar →Pricing →

Impact feeds forward

Connection pillar →AI solutions →

Questions on Impact

Why is Impact scored on settled orders only?

Because pending or unconfirmed payments are not outcomes. Scoring on them would inflate the pillar and hide the real leak.

Does Impact cover paid media efficiency?

Only the value-density dimension. Media buying performance is reported separately and never folded into the pillar score.

Get Started — $190/week

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