GEO Optimization Masterclass
Optimize for AI search engines
Master Generative Engine Optimization (GEO) to ensure your brand content ranks in AI-powered search results. Learn the proprietary GEO framework used by leading brands worldwide, including techniques for content optimization, entity enhancement, and authority building in AI search environments.
Prof. Elena Marchetti
Professor of Creative Design & Visual Intelligence
MFA (RISD), BS (UC Berkeley Design), Ex-Figma Head of Design Systems
or 1,998,000 credits
Plan: professional
What You'll Learn
Understand Generative Engine Optimization fundamentals
Optimize brand content for AI search engines
Master Neural Engine-driven content optimization
Build GEO-driven content strategies
Course Curriculum
5 chapters · 255+ minGEO Fundamentals
45mUnderstanding how generative AI search differs from traditional search engine optimization
Content Optimization for AI
55mStructuring and writing content that AI systems can understand and cite
Entity Enhancement
50mBuilding authoritative entity profiles that AI systems recognize and trust
AIEO Implementation
55mImplementing AI Engine Optimization strategies for maximum visibility
Measuring GEO Success
50mAnalytics and metrics for tracking AI search performance
Course Project
GEO Optimization Audit
Conduct a comprehensive GEO audit and optimization plan for a brand
Topics Covered
Your Instructor
Prof. Elena Marchetti
Professor
Former Figma Head of Design Systems who built scalable visual frameworks for 500+ enterprise brands. Developed the Neural Design System — AI-powered visual identity that adapts across every touchpoint while maintaining brand integrity.
10
Courses
14K
Students
4.8
Rating
Academy at a Glance
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