Digital Marketing Strategy
AI-powered growth frameworks
Develop comprehensive digital marketing strategies powered by AI. Master performance marketing, content strategy, and growth hacking with the Self-Evolving AI methodology. Learn to integrate paid, organic, and social channels into cohesive strategies that deliver measurable results.
Prof. Alexander Weisse
Endowed Chair of Digital Marketing Intelligence
PhD (Wharton), MBA (INSEAD), Ex-McKinsey Senior Partner
or 1,998,000 credits
Plan: professional
What You'll Learn
Develop AI-powered digital strategies
Master cross-channel marketing integration
Build growth frameworks with AI
Optimize marketing performance continuously
Course Curriculum
5 chapters · 315+ minDigital Landscape Analysis
60mUnderstanding the modern digital ecosystem and consumer behavior patterns
AI-Powered Audience Segmentation
75mUsing machine learning for precise audience discovery and targeting
Cross-Channel Strategy
65mIntegrating paid, organic, and social channels for maximum impact
Performance Optimization
60mImplementing continuous AI-driven improvement for marketing campaigns
Growth Hacking with AI
55mApplying AI techniques to accelerate growth and reduce acquisition costs
Course Project
Digital Marketing Strategy Plan
Create a comprehensive AI-powered digital marketing strategy
Prerequisites
- Basic marketing knowledge
Topics Covered
Your Instructor
Prof. Alexander Weisse
Endowed Chair
Former McKinsey Senior Partner with 25 years advising Global 500 brands. Creator of the BrandGEO methodology — making brands visible and authoritative to AI search engines worldwide.
12
Courses
19K
Students
4.9
Rating
Academy at a Glance
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