Brand Portfolio Management
Strategic multi-brand portfolio optimization
Master the strategies and frameworks for managing complex brand portfolios with AI assistance. Learn to design portfolio architectures, allocate resources optimally, and implement the Self-Evolving AI portfolio optimization methodology. This course covers everything from holding company structures to individual brand role optimization.
Prof. Victoria Sterling
Distinguished Professor of AI Brand Strategy
PhD (MIT), MBA (Harvard Business School), Ex-Google VP of Global Brand
or 4,598,000 credits
Plan: professional
What You'll Learn
Design portfolio architectures for multi-brand companies
Optimize brand portfolios using AI-driven analysis
Implement brand rationalization frameworks
Manage brand portfolios through mergers and acquisitions
Course Curriculum
5 chapters · 270+ minPortfolio Strategy Fundamentals
50mPrinciples of brand architecture and the role of brands within corporate portfolios
Brand Role Assignment
55mDefining and optimizing the strategic role of each brand in the portfolio
AI Portfolio Optimization
60mUsing machine learning to optimize resource allocation across brand portfolios
Brand Rationalization
55mDeciding when to grow, maintain, or retire brands using data-driven analysis
M&A Brand Integration
50mMerging and managing brand portfolios during mergers and acquisitions
Course Project
Portfolio Strategy Report
Develop a portfolio strategy for a multi-brand company
Prerequisites
- Brand strategy experience
- Understanding of corporate structure
Topics Covered
Your Instructor
Prof. Victoria Sterling
Distinguished
Former Google VP who led brand transformation for Fortune 100 companies across 30 countries. Pioneer of the RAAS methodology — where every AI interaction delivers measurable business results, not just recommendations.
14
Courses
23K
Students
4.9
Rating
Academy at a Glance
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