Brand-Led Growth Strategy
Scale with brand equity
Build growth strategies that leverage brand equity as a sustainable competitive advantage. Learn to use brand as a growth driver through market expansion, partnership strategies, and brand valuation optimization. Master the RAAS framework for measuring and maximizing brand-driven growth.
Prof. Daniel Okafor
Professor of Business Strategy & AI Consulting
MBA (Harvard Business School), MS (Stanford Engineering), Ex-Bain Managing Partner
or 3,998,000 credits
Plan: professional
What You'll Learn
Build brand-driven growth strategies
Leverage brand equity for expansion
Measure brand impact on growth
Maximize brand valuation
Course Curriculum
5 chapters · 280+ minBrand Equity as Growth Driver
55mUnderstanding brand value creation and its impact on growth
Brand-Driven Expansion
65mLeveraging brand equity for strategic market entry
Partnership and Licensing
55mUsing brand as a growth lever through partnerships
Brand Valuation
50mQuantifying and maximizing brand equity value
Growth Measurement
55mTracking brand impact on business growth metrics
Course Project
Brand Growth Strategy Plan
Develop a comprehensive brand-led growth strategy
Prerequisites
- Business strategy basics
Topics Covered
Your Instructor
Prof. Daniel Okafor
Professor
Former Bain Managing Partner with 18 years leading digital transformation engagements. Architect of the Zero-Human Protocol — where AI digital humans drive the entire consulting lifecycle from diagnosis to delivery with zero human intervention.
11
Courses
16K
Students
4.8
Rating
Academy at a Glance
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