Design Thinking for Brands
Human-centered brand innovation
Apply design thinking methodology to brand challenges. Learn to innovate brand experiences using human-centered design principles enhanced with AI. Master the complete design thinking process from empathy through prototyping.
Prof. Olivia Hartford
Senior Professor of Brand Storytelling & Narrative
MFA (Yale School of Drama), MBA (Stanford GSB), Ex-Apple Creative Director
or 1,998,000 credits
Plan: professional
What You'll Learn
Apply design thinking to brand challenges
Use AI for empathetic design research
Build innovative brand experiences
Prototype and test brand concepts
Course Curriculum
5 chapters · 270+ minDesign Thinking Overview
50mCore principles and methodology of design thinking
Empathy in Brand Design
55mUnderstanding audience needs through research and analysis
AI-Enhanced Ideation
60mUsing AI to accelerate creative brainstorming sessions
Prototyping Brand Experiences
55mRapid prototyping techniques for brand touchpoints
Testing and Iteration
50mValidating brand concepts with real users
Course Project
Design Thinking Workshop
Lead a design thinking session for a brand challenge
Topics Covered
Your Instructor
Prof. Olivia Hartford
Senior Professor
Former Apple Creative Director who built narrative systems for 200+ global campaigns. Pioneered Neural Brand Narrative — AI-driven storytelling that maintains brand voice consistency while generating authentic emotional resonance.
11
Courses
17K
Students
4.9
Rating
Academy at a Glance
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