AI and Emerging Tech Strategy
Brand assets in the digital age
Develop comprehensive strategies for digital brand assets. Learn to manage, protect, and leverage digital assets including NFTs, tokens, and AI-generated content. Master the governance frameworks needed for emerging technology assets.
Prof. Natalie Bergstrom
Professor of AI Consulting & AIVS Intelligence
MBA (Columbia), MS (CMU Machine Learning), Ex-Deloitte AI Practice Lead
or 1,998,000 credits
Plan: professional
What You'll Learn
Develop digital asset strategies
Implement NFT and token strategies
Manage AI-generated content
Build governance frameworks
Course Curriculum
5 chapters · 270+ minDigital Brand Assets Overview
50mUnderstanding the landscape of digital brand assets
NFT and Token Strategy
65mBlockchain technology for brand asset management
AI-Generated Content
55mManaging content created by artificial intelligence
Emerging Tech Governance
50mProtection and compliance for digital assets
Asset Portfolio Management
50mBuilding and managing digital asset portfolios
Course Project
Digital Asset Strategy Plan
Create a comprehensive digital asset strategy
Prerequisites
- Basic blockchain knowledge
Topics Covered
Your Instructor
Prof. Natalie Bergstrom
Professor
Former Deloitte AI Practice Lead who implemented AI solutions for 100+ Fortune 500 companies. Creator of the AIVS framework — the definitive methodology for quantifying AI impact and maximizing ROI through structured consulting.
10
Courses
15K
Students
4.8
Rating
Academy at a Glance
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