Market Research with AI
Modern market intelligence
Transform market research with AI-powered tools and methodologies. Learn to conduct research faster, analyze data more deeply, and extract actionable insights. Master survey design, focus group analysis, competitive research, and AI-assisted synthesis.
Robert Thornton
Distinguished Professor of Data Analytics & Intelligence
PhD (Stanford Statistics), MS (MIT CSAIL), Ex-Amazon/Netflix Head of Data Science
or 4,900 credits
Plan: professional
What You'll Learn
Design research studies with AI assistance
Analyze text data at scale
Conduct competitive research efficiently
Synthesize insights into strategies
Course Curriculum
5 chapters · 265+ minHow AI is transforming traditional research methodologies
Analytical Framework Mastery
Developing skills in systematic analysis and data-driven interpretation.
- Apply analytical frameworks systematically
- Interpret data accurately
- Draw actionable conclusions
- Present findings effectively
AI-Powered Analysis Techniques
Leveraging AI tools for enhanced analytical capabilities and insights.
- Select appropriate AI analysis tools
- Configure analysis parameters correctly
- Validate AI-generated insights
- Integrate AI analysis into workflows
Lecture · Chapter 1 of 5
Modern Market Research
Modern Market Research
This lesson is Modern Market Research. How AI is transforming traditional research methodologies
Optional: render an on-demand high-definition instructor video
On-demand render · photoreal instructor · synchronized narration · charged at per-use Credits when enabled.
Course Project
Market Research Report
Create an AI-powered market research study
Prerequisites
- Basic research knowledge
Topics Covered
Your Instructor
Robert Thornton
Distinguished
Former Netflix Head of Data Science who built recommendation systems serving 200M+ users. Creator of the RICE+ analytics framework — the definitive methodology for quantifying brand health through AI-driven metrics.
13
Courses
20K
Students
4.9
Rating
Academy at a Glance
Earn a Certificate
Complete this course and earn a blockchain-verified credential.
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