Content Marketing at Scale
AI-driven content production
Build scalable content marketing operations using AI. Learn to produce high-quality content at scale while maintaining brand consistency with the Neural Engine methodology. Master content planning, AI-assisted writing, optimization, and distribution strategies.
Prof. Alexander Weisse
Endowed Chair of Digital Marketing Intelligence
PhD (Wharton), MBA (INSEAD), Ex-McKinsey Senior Partner
or 2,198,000 credits
Plan: starter
What You'll Learn
Build scalable content operations
Use AI for content generation at scale
Optimize content for SEO and engagement
Measure content performance and ROI
Course Curriculum
5 chapters · 265+ minContent Strategy Fundamentals
50mBuilding a scalable content foundation aligned with business goals
AI Content Generation
65mUsing large language models for efficient content production
Content Optimization
55mSEO and engagement optimization for AI-generated content
Content Distribution
50mAI-optimized multi-channel content distribution strategies
Performance Measurement
45mTracking content ROI with advanced analytics
Course Project
Content Marketing Campaign
Design and execute an AI-powered content marketing campaign
Topics Covered
Your Instructor
Prof. Alexander Weisse
Endowed Chair
Former McKinsey Senior Partner with 25 years advising Global 500 brands. Creator of the BrandGEO methodology — making brands visible and authoritative to AI search engines worldwide.
12
Courses
19K
Students
4.9
Rating
Academy at a Glance
Related Courses
AI-Driven Brand Storytelling
Harness AI tools to create powerful brand stories that resonate across channels and cultures. Learn the Self-Evolving AI narrative methodology that enables brands to generate consistent, emotionally compelling content at scale. Master narrative architecture, multi-channel adaptation, and AI-assisted creative processes.
Brand Voice Engineering
Develop and implement a consistent brand voice that resonates with your audience and scales with AI.
GEO Optimization Masterclass
Master Generative Engine Optimization (GEO) to ensure your brand content ranks in AI-powered search results. Learn the proprietary GEO framework used by leading brands worldwide, including techniques for content optimization, entity enhancement, and authority building in AI search environments.