SEO and GEO Mastery
Search optimization for AI era
Master both traditional SEO and Generative Engine Optimization (GEO). Learn to rank in both traditional search engines and AI-powered discovery platforms. This comprehensive course covers technical SEO, semantic optimization, and the emerging field of AI search visibility.
Prof. Alexander Weisse
Endowed Chair of Digital Marketing Intelligence
PhD (Wharton), MBA (INSEAD), Ex-McKinsey Senior Partner
or 3,998,000 credits
Plan: professional
What You'll Learn
Master modern SEO techniques
Implement GEO strategies for AI search
Build AIEO optimization frameworks
Integrate traditional and AI search strategies
Course Curriculum
5 chapters · 325+ minModern SEO Fundamentals
60mTechnical SEO strategies for 2026 and beyond
GEO Deep Dive
75mOptimizing content for AI-powered search engines and chat interfaces
Semantic Search Optimization
65mNLP-driven content optimization for semantic search
AIEO Strategies
60mImplementing AI Engine Optimization for maximum visibility
Integrated SEO/GEO Framework
65mCombining traditional and AI search optimization strategies
Course Project
SEO/GEO Audit Report
Conduct a comprehensive SEO and GEO audit for a website
Prerequisites
- Basic SEO knowledge
Topics Covered
Your Instructor
Prof. Alexander Weisse
Endowed Chair
Former McKinsey Senior Partner with 25 years advising Global 500 brands. Creator of the BrandGEO methodology — making brands visible and authoritative to AI search engines worldwide.
12
Courses
19K
Students
4.9
Rating
Academy at a Glance
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